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All of our produce is tracked through an internal data base system that allows us to trace each clamshell of strawberries back to the ranch from which it was harvested and each box of broccoli back not only to the ranch, but actually to the block from which it was harvested. We know when the product was harvested, by whom, and how it got to its final destination. Traceability is important because in the unlikely event that possible safety risks were to be identified, we would be able to immediately trace the produce back to its source and be able to isolate the problem and prevent potentially contaminated products from reaching the customer. Having this information also allows for targeted withdrawals and provides accurate information to the public, therefore minimizing the panic that can occur when such information is unavailable.

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